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Blinc International | David Pocock partners with Dove Men + Care to break outdated perceptions of masculinity
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David Pocock partners with Dove Men + Care to break outdated perceptions of masculinity

25 May David Pocock partners with Dove Men + Care to break outdated perceptions of masculinity

Dove Men+Care have collaborated with Australian Wallaby David Pocock to break outdated perceptions of masculinity in society and to demonstrate that showing care makes you a stronger person.

The ad, titled David Pocock’s Journey to Strength, comes after Pocock took a stance against players using homophobic slurs during football games.

David is without doubt one of the strongest players on the rugby field, however, what makes him even more remarkable is that his physical strength is matched only by his strength to care off the field

The full ‘Journey to Strength’ series will be available on the Dove Men + Care website and YouTube from June 11th