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rebel partners with Adidas to raise funds for its charity partner, Lifeline, in October

                rebel have teamed up with Adidas and Mulga to create an exclusive Lifeline Collab Collection, launched during mental health week in October. Every purchase from this collection sees 100% of profits donated to Lifeline. In addition, for every Adidas product you buy at rebel in October, Adidas will donate $1 to...

Lifeline Cup supported by rebel, 19 March 2022

The Lifeline Cup, supported by Official Partner, rebel, will be taking place this weekend at the GWS Giants vs, Sydney Swans match on 19 March 2022. Donate to Lifeline at: https://fundraise.lifeline.org.au/lifelinecup/802 ...

Big Bash League Announce Partnership With Nike

Cricket Australia have announced Nike will be The Big Bash League’s (BBL) official apparel partner for the 2021-22 season. Nike will design and produce the playing, training, and supporter wear for all eight BBL and WBBL clubs with the new kits being released in October and new products to be available...

VIXENS MAKE THE RIGHT CALL WITH EFM

The Melbourne Vixens are in safe hands with Australian device gear company, EFM® joining the team as the Official Smartphone Device Equipment Partner for 2021. With a coveted spot on the Vixens’ dress, and a number of engaging digital and in-stadium activations planned, the partnership will see EFM® reach a new...

Manchester United and TeamViewer strike ‘€55m a year’ shirt sponsorship

English soccer giants Manchester United have announced that global technology company TeamViewer will replace Chevrolet as their main shirt sponsor from next season. The financial terms of the five-year deal were not made public, but The Telegraph reports that the agreement is worth roughly €55 million (US$65.4 million) a year. If the reported figures...

How Sports And Sponsorship Can Rebound After Coronavirus

With global sport more or less grinding to a halt in the last month, brands have been forced to reassess the role of sponsorships. In this opinion piece, BenchVote founder Adam Mussa shares his thoughts on how the outbreak will change sports sponsorships. With global sport more or less grinding to...

Study: 70% of Americans against NFL starting under social distancing

Seton Hall poll shows 72% would not attend games before a Covid-19 vaccine is developed. If current social distancing measures remain in place through September, 70 per cent of Americans believe the National Football League (NFL) should not begin its season, according to a study by the Stillman School of Business...

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