31 Mar Dunlop Has a Ball at the Australian Open 2025
Dunlop was once again centre of the show at this year’s Australian Open as supplier of the Official Tennis Ball which saw record crowds through the gates at Melbourne Park.
Blinc was appointed by Dunlop to negotiate the contract with Tennis Australia, now in its seventh year, and proudly executes activity including corporate hospitality and ticketing for key partners and clients, an activation space with competition at AO plus much more during the Summer of Tennis.
The grounds continue to elevate itself year on year and Dunlop was proud to deliver a key photo moment for guests excited to be around the tennis.
The ‘Ball Cave’ is a fan favourite photobooth space adorned with over 5,000 Official AO tennis balls and throughout the tournament we captured a mix of photos and GIFs which were shared 16,500 times across fans’ social channels.
This year at the AO, 86,400 Dunlop tennis balls were used during the tournament with used balls going on to be sold in merch shops throughout the precinct and as well as being donated to local tennis clubs for ongoing use.