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- Target market analysis
- Brand analysis
- Current sponsorship portfolio review
- Competitor audit
STEP 2: SPONSORSHIP STRATEGY
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- Develop sponsorship objectives
- Benchmark KPI’S with sales objectives in mind
- Align overall company objectives with sponsorship objectives
- Research potential sponsorship categories
- Provide recommendations underpinned by consumer insights and proposed budgets.
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- Through reviewing 300 proposals per annum, determine the value of the cost of the sponsorship
- Negotiate the commercial terms of the contract with the rights holder
- Golden Rule: Keep the client up to date during the key negotiation period
- Development and execution of contract
- Know exactly what costs the rights holder in cash terms and what may be of value to our client, and continue to add value throughout the deal.
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- Build a relationship with the rights holder and client to ensure effective delivery of assets and pre determined KPI’S
- Draft an activation and leverage plan
- Ensure you have additional budget for activation and leverage
- Ensure a sales driving outcome
- If applicable, re negotiate terms of a rollover contract