The Australian rugby player David Pocock calls for change. Because it’s time to build societies that are healthier and better prepared for the challenges we will face in future pandemics and extreme weather events. Because we have the technology. We trust science. We need you. [embed]https://www.youtube.com/watch?v=VvFbAWMXb6E[/embed] https://www.acciona.com/...
Do the initials EOFY mean anything to you? It’s a relatively new abbreviation, but it’s become so widely used by marketers anxious to squeeze in one last bargain sale before their books close that you probably don’t need me to tell you it stands for end of the financial year. It’s...
With global sport more or less grinding to a halt in the last month, brands have been forced to reassess the role of sponsorships. In this opinion piece, BenchVote founder Adam Mussa shares his thoughts on how the outbreak will change sports sponsorships. With global sport more or less grinding to...
A number of my students and readers have asked if there is a particularly pertinent idea from our research that might be helpful in the uncertainty of the moment, as we face so much that is out of our control. I think first of The Stockdale Paradox, which has given...
Sport’s enforced hiatus has created untoward uncertainty for everyone in the sports industry, not least brand marketers and agencies. The full impact of the Covid-19 pandemic on the sponsorship sector will only become clear in time, but the current absence of live events throws up a host of dilemmas. If there...
Seton Hall poll shows 72% would not attend games before a Covid-19 vaccine is developed. If current social distancing measures remain in place through September, 70 per cent of Americans believe the National Football League (NFL) should not begin its season, according to a study by the Stillman School of Business...
Fujitsu has been a proud supporter of Camp Quality for the last five years. In that time, Fujitsu has raised over $500,000 for the charity and hosted regular events and activities to help change the cancer story for kids and their families. Camp Quality, has recently acknowledged Fujitsu's support in a...
Each week, Benjamin Law asks public figures to discuss the subjects we're told to keep private by getting them to roll a die. The numbers they land on are the topics they're given. This week he talks to David Pocock. The Zimbabwean-born former captain of the Wallabies, 31, is a...