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Latest News

How Sports And Sponsorship Can Rebound After Coronavirus

With global sport more or less grinding to a halt in the last month, brands have been forced to reassess the role of sponsorships. In this opinion piece, BenchVote founder Adam Mussa shares his thoughts on how the outbreak will change sports sponsorships. With global sport more or less grinding to...

Jim Collins: Revisiting The Stockdale Paradox

A number of my students and readers have asked if there is a particularly pertinent idea from our research that might be helpful in the uncertainty of the moment, as we face so much that is out of our control. I think first of The Stockdale Paradox, which has given...

Stoppage time for sponsors: Managing partnerships during a pandemic

Sport’s enforced hiatus has created untoward uncertainty for everyone in the sports industry, not least brand marketers and agencies. The full impact of the Covid-19 pandemic on the sponsorship sector will only become clear in time, but the current absence of live events throws up a host of dilemmas. If there...

Study: 70% of Americans against NFL starting under social distancing

Seton Hall poll shows 72% would not attend games before a Covid-19 vaccine is developed. If current social distancing measures remain in place through September, 70 per cent of Americans believe the National Football League (NFL) should not begin its season, according to a study by the Stillman School of Business...

David Pocock
The man behind the headgear: Pocock on social change

By Eamonn Tiernan: Wallabies star David Pocock stood on the lawns of Parliament House with fellow Adani coal mine protesters in the days leading up to the Super Rugby season-opener. He squeezed the rally between ACT Brumbies training sessions and it's all a part of what he says is a responsibility...

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