- Understanding Your Business: We will conduct meetings as required with you to gauge a great understanding of your business
- Sponsorship Questionnaire: We will design a short and simple questionnaire to be undertaken by your marketing director or CEO to ask a few pertinent questions on if and how they would view sponsorship as a benefit to the business. The questions would be based on: the importance of sales outcomes, lead generation, brand awareness, ease of event implementation organisation, development of new business, the acquisition of loyal customers, the development of business to business partnerships, the generation of publicity, and networking
- National Sponsorship Guidelines: We will then develop a clear and concise National Guidelines policy on sponsorship encompassing the business’ aims and objectives. By having the National Guidelines policy you will have measurable pre-determined objectives and outcomes in place and be able to offer a “best practice “strategy. With a formal policy, sponsorship selection criteria will therefore not be on an ad hoc basis
- Sponsorship Strategy: Blinc will provide a full sponsorship evaluation and strategic planning to all decision making rather than personality based in order to achieve a measurable return on sponsorship
- Community Based Guidelines: Blinc would write a community based guidelines policy aimed at driving consumer loyalty programs. Blinc have successfully written similar community guidelines as well as implemented and leveraged sponsorships for Rebel Sport, Myer and Domayne.
Based on this guideline policy, Blinc will meet with you on a regular basis to review all new proposals (other than those that clearly don’t make the grade), offer recommendations and then format a letter for corporate communications to respond to politely with a “no thanks” response (everyone is a potential customer)
- National Guidelines Workshop: Blinc will (if applicable) conduct a small session (often this forms a part of an already existing conference) and go through the guidelines both national and community so stake holders “buy in”, understand the process of national and community sponsorships and how to identify or pass on sponsorship opportunities
- How to Kit: We will Develop a “How to Kit” entitled ‘What a typical sponsorship should contain’. This should include the following sponsorship rights: the placement of signage, consistent brand messages, the numbers of hospitality, business to business opportunities, delivering on strategic outcomes, any publicity angles, any leveraging opportunities to drive sales and media opportunities to engage the pressed
- Sponsorship Portfolio Analysis: Review your existing sponsorship portfolio and utilising the national guideline policy, provide data and reasoning as to why to accept or reject current sponsorships within the portfolio by evaluating the commercial viability with the axiom ‘less is more’
- Sponsorship Budget Analysis: Review all sponsorship budgets and ensure that once the rights fee is paid, there is an adequate spend set aside to leverage the sponsorship and cull those sponsorships that do not achieve objectives and outcomes
- Forward Planning: Based upon the National Guidelines, Blinc will source relative and appropriate sponsorship opportunities as possible rights holders, federations and NGO’s across arts, community, sport, fashion and racing are well known to Blinc. Blinc will apply an objective and independent approach to all sponsorships.
If applicable re-engineer and negotiate existing sponsorships and draft new contracts.The negotiation process of any new sponsorship is a long and sometimes complicated process. If it’s not a core duty, then it is hugely time consuming and a drain on resources.Specialists like Blinc, save enormous time and resources.We are conditioned to manage the intricate details throughout the entire process from initial enquiries through to activation and leveraging. I
n 2010, Blinc negotiated over 40 separate sponsorships across, arts, sports, fashion, charity and community. Through the experience and knowledge gained from reviewing over 150 proposals annually, Blinc know what dollar fee rights holders ask and what fee is accepted.
Blinc also add additional value through knowing what costs the rights holder money vs. what the sponsored party can offer for free i.e. ‘Money can’t buy opportunities’.
- Day-to-Day Management: Manage all ongoing leveraging and activation of any current sponsorships including but not limited to; approvals for media, ticket acquisition and delivery, approval of ads and brand exposure opportunities, interaction between the rights holder and your business, taking away the ‘day to day hassle’ and allowing you to focus on your core business
- On Call Sponsorship Expertise: Blinc will be the first point of call when questions arise on any element of events or sponsorships including your current sponsorship portfolio,
- Corporate Hospitality: Negotiate and organise all hospitality (if applicable, including tables to business functions.
- Post Implementation Reviews (PIR): Assist in the compilation of Post Implementation Reviews.