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Big Bash League Announce Partnership With Nike

Cricket Australia have announced Nike will be The Big Bash League’s (BBL) official apparel partner for the 2021-22 season. Nike will design and produce the playing, training, and supporter wear for all eight BBL and WBBL clubs with the new kits being released in October and new products to be available...

VIXENS MAKE THE RIGHT CALL WITH EFM

The Melbourne Vixens are in safe hands with Australian device gear company, EFM® joining the team as the Official Smartphone Device Equipment Partner for 2021. With a coveted spot on the Vixens’ dress, and a number of engaging digital and in-stadium activations planned, the partnership will see EFM® reach a new...

Manchester United and TeamViewer strike ‘€55m a year’ shirt sponsorship

English soccer giants Manchester United have announced that global technology company TeamViewer will replace Chevrolet as their main shirt sponsor from next season. The financial terms of the five-year deal were not made public, but The Telegraph reports that the agreement is worth roughly €55 million (US$65.4 million) a year. If the reported figures...

Benfica look to sell Estádio da Luz naming rights in WME Sports partnership

Portuguese soccer giants Benfica have appointed WME Sports to find naming rights partners for their Estádio da Luz home ground and the club’s youth academy. As part of the sponsorship search, the exclusive commercial partnership will see the sports representation arm of the Endeavor-owned WME agency provide the Primeira Liga club with valuation,...

David Pocock named in World Rugby’s Team of the Decade

Double World Cup winner Richie McCaw and Olympic medallist and women’s Six Nations champion Jessy Tremouliere were named players of the decade on Monday by World Rugby. In a decade where rugby in Australia has struggled both on and off the field, only David Pocock was recognised by World Rugby with...

The Australian rugby player David Pocock calls for change

The Australian rugby player David Pocock calls for change. Because it’s time to build societies that are healthier and better prepared for the challenges we will face in future pandemics and extreme weather events. Because we have the technology. We trust science. We need you. [embed]https://www.youtube.com/watch?v=VvFbAWMXb6E[/embed] https://www.acciona.com/...

How Sports And Sponsorship Can Rebound After Coronavirus

With global sport more or less grinding to a halt in the last month, brands have been forced to reassess the role of sponsorships. In this opinion piece, BenchVote founder Adam Mussa shares his thoughts on how the outbreak will change sports sponsorships. With global sport more or less grinding to...

Study: 70% of Americans against NFL starting under social distancing

Seton Hall poll shows 72% would not attend games before a Covid-19 vaccine is developed. If current social distancing measures remain in place through September, 70 per cent of Americans believe the National Football League (NFL) should not begin its season, according to a study by the Stillman School of Business...

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