23 Dec Myer wants to make Christmas ‘Bigger than Christmas’
Myer has released its festive 2020 campaign, encouraging Australians to celebrate moments they’ve missed out on this year due to isolation.
From birthday parties, Mother’s Day, Father’s Day, anniversaries, Easter, and weddings, the department store wants to make Christmas ‘Bigger than Christmas’.
To launch the campaign, Myer has released an original Christmas carol that reflects on the events and occasions that were a little different this year, using iconic Aussie satire and sunny-side up sense of humour.
The campaign will come to life across all facets of the major Australian retailer’s communications including: advertising, visual merchandising, stores and digital platforms.
It also showcases Myer’s ultimate, curated, one-stop Giftorium experience, which includes an exclusive partnership with Disney.
Myer chief customer officer Geoff Ikin said the campaign is like no other.
“Our Bigger than Christmas campaign is about focusing on the joys of coming together and celebrating this Christmas like never before.
“For a year that’s been like no other, this campaign has never been more culturally relevant, and is something we will all be able to relate to.
“We hope it provides joy and inspiration for Australians to really celebrate this Christmas and, for that matter, all the other occasions that have been missed this year.”